From farm to bowl

How much do you know about what goes into your pet’s bowl?


Far from the days of kibble with basic flavours, modern pets and their owners now enjoy access to a wide range of various types of pet food. In fact, with new types of pet food products being introduced to the market every day, pet owners now have to be more knowledgeable than ever to keep up with the times.


However, the dietary needs of pets haven’t changed at all—they still need a healthy diet primarily composed of high-quality proteins, plus other important nutrients and even fiber in the right quantities to keep them as healthy as possible for as long as possible. As a pet owner, you have the responsibility of selecting a type of food that will keep your pet both happy and healthy.


One way of discerning whether or not a type of food is good for your pet is how traceable it is to its source. Like human food, the provenance of pet food can tell you a lot about its quality. Mystery meat and grain-filled pet food products are still being stocked in many supermarkets, but thanks to the push towards raw food diets in recent years, many more brands have worked to become more transparent and forthcoming about where your pet’s food comes from, as well as how it’s made. Now, a brand’s transparency has become a key indicator on whether or not a type of food could potentially be good for your pet’s health, even without having to try it out first.

If you’re looking for a brand that allows you to trace the provenance of your pet’s food while engaging in sustainable farming, look no further than earthmade. From the pristine fields of New Zealand, where livestock roam both cage- and stress-free, earthmade produces high-quality hypoallergenic pet food from local single-sourced animal protein so that you know exactly what you’re getting in every packet.