Naturally blessed with rich agricultural pastures and pristine waters, it’s no wonder New Zealand is heaven on earth. That’s what gives us a nutritional edge in sourcing the purest and freshest ingredients from the wild.

Revelling in the Gifts
of Nature.

We take utmost care in the quality of what goes inside each bag. So we only work with ethical New Zealand farms that meet our high standards. Essentially, our motto is to create absolute natural and holistic recipes that provide your pet boundless energy, to enjoy every moment of every day with you.

Using only the choicest meat and ingredients, our dry food is prepared in our own kitchens, where cook and nutritionist balance nutritional values, protein counts, and full, mouth-watering flavour.

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In New Zealand, sea, land and livestock are not just cultivated but cared for. This ensures the cleanest, single-source meat of the highest quality in all our food.

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Our nutritionist-approved hypoallergenic grain-free recipe aids with GI sensitivities in pets, keeping them healthy and happy.

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