My cat cannot get enough of this and runs to the bowl when this is poured out for her and won’t stop until she finishes her kibble. We’ve tried several of these Kiwi brands that are more nutritionally balanced for kitties and this comes up tops. WIth the others, we’ve had moderate success, so was pleasantly surprised that she loved this from the start. The beef and mackeral variants are her favourite. Also one plus side: Her poop isn’t so pungent on this diet.